The National Gallery

The National Gallery is the 4th most visited Museum in the world with 6 million+ visitors each year, 63% of which come from overseas and houses a collection of 2,300 works in the Western European tradition from the 13th to the 19th centuries including many famous works such as Monet’s The Water-Lily Pond and Van Gogh’s Sunflowers. All major traditions of Western European painting are represented from the artists of late medieval and Renaissance Italy to the French Impressionists.

The National Gallery Company’s licensing programme has grown to nearly 40 Licensees in the UK in just over 3 years, ranging from paper products, gifts and toiletries, apparel including designer jackets, accessories such as umbrellas and walking canes to soft furnishings and wallcoverings in some of the world’s most prestigious home and boutique hotels. The Gallery have listings in several major UK retailers including Boots with a National Gallery food gifting range, now in its third year and with sell-through in excess of 90%, National Gallery wine is sold in Sainsbury’s whilst Greeting cards and other products are sold through Waterstones, WHSmith, Cards Galore, John Lewis and high street independents.

(clockwise from top left) Vincent van Gogh, 1853–1890, Sunἀowers, 1888, Joseph Mallord William Turner, 1775–1851, The Fighting Temeraire, 1839,Diego Velázquez, 1599–1660, The Toilet of Venus ‘The Rokeby Venus’, 1647–51. All images © The National Gallery, London

Shortlisted for several awards at B&LLA:

  • Fashion Accessories, Food & Beverage and best Licensed Heritage Brand (2018)
  • Scoop Finalist - food gifting for retailer Boots Christmas programme (2017)
  • Heritage Brand of the Year (2016 and 2017)
  • DMC Creative World Ltd finalist - Product Awards (2016)

Now expanding Internationally

  • Several UK licensees sell internationally - Europe, Asia, US.
  • Major licensing agreement in China
  • Copyright Asia signed for Japan with the first licensee launch Spring 18
  • Bravo & New licensing agent signed for South Korea
  • First licensing deal in Russia
  • Discussions ongoing in the USA

Join us as we continue to expand ranges with images of some of the most recognizable and well-known paintings in the world.